Answers · in writing · no sign-up
Cost, timing, proof, and what happens to your data — twelve answers, written down, the same ones we give on the phone. No email required to read any of it.
Is it worth the money
01
You don’t — yet. That is what the Leak Calculator is for: put your own four figures in and look at the number that comes out. If it is smaller than $4,500, don’t book the Review — you would be overpaying to measure a leak that doesn’t matter; if it is several times larger, the question answers itself. The comparison was never $4,500 against zero: it is $4,500 once against whatever leaves the business every month while nobody measures it.
02
We won’t quote you a return before we have seen your figures — any firm that does is making it up. The Review computes the cost of the leak from your own records; the ROI case is an output of that arithmetic, not a promise made before it. The number we hand you at the readout is one both of us can stand behind.
03
A CRM is a transaction system: it records what happened. It cannot tell you what the gaps between the records cost — the leads nobody called back, the quotes nobody chased, the customers who went quiet. In most Reviews the leak is sitting inside the CRM already: inquiries logged, quoted, and never touched again. We read twelve months of what your system captured and put a dollar figure on the gap between recorded and worked — you keep the CRM, and nothing gets replaced.
04
Usually what was bought was a tool, and nobody measured anything before or after it — so there was no number to beat and no way to even know it failed. That is a sequencing problem, not a technology problem. The Review is not a tool and there is no subscription: it is a measurement, and the report is yours to run with us, with your own people, or with software you already pay for. And if a tool is not the answer, the report says so, in writing.
05
We can build that — if your numbers say that is where the money leaves. The risk of skipping the measurement: automate a broken process and it breaks faster, at scale, and now it is an expensive automated broken process instead of a manual one. Owners who arrive certain often leave the readout with a different first fix — not always, but often enough that two weeks of measuring is worth it before a build.
06
A recommendation without a number, a sequence and a scoped first fix is a problem handed back to you with better formatting. The Review’s output is built to be executed: a 90-day plan in priority order, the first fix scoped, the arithmetic behind every line — and it is yours to run with anyone, including without us. There is also nothing open-ended here: $4,500 flat, two weeks, nine documents named before you pay a dollar, and a defined end.
Why should we believe you
07
You can — and if the problem is already crystal-clear, you may not need us at all. Most agencies build competently to a brief; the expensive question is whether the brief is right. Owners who buy execution first tend to end up paying for the measurement afterward, after the build budget is spent. You are buying the decision, not the labor.
08
You should — and bring them to the call if they can make it, because decisions like this fail when half the decision was not in the room. Two things make the conversation short: the price is flat and public, and every figure in the report traces to your own records, so an accountant can check the arithmetic in minutes. If you want something to hand them first, send the Review page — the price, the nine documents and who it is not for are all in writing there.
09
The two weeks of the Review are mostly our two weeks: your side is a short working session and getting us read access to the records we measure — hours, not days. And busy is usually when it matters most, because busy is what hides the leak. The figure is the same whether you measure it now or next quarter; the only thing that changes is what it costs you in the gap.
10
We publish our method instead, in full and free on this site. A results claim from someone else’s business is an average wearing a suit — and you would be right not to trust it; the whole premise of the Review is that averages tell you nothing about your business. The only number we will put in front of you is one computed from your own records, and the Leak Calculator gives you a first version of it in about two minutes, free.
Is now the time
11
The report is written for the owner, not an IT department. The fixes it recommends are deliberately boring: the Saturday-night inquiry gets an answer, the quote that went quiet gets a follow-up on day three, the missed call gets a same-hour callback. None of it requires your team to learn anything new, and nothing in your stack gets replaced without your written sign-off first.
12
The Review is the small start — it exists so you don’t have to commit to a big rebuild on faith. Below it, the honest option is not a cheaper audit; it is the free one: the Leak Calculator and the Operating Scorecard, both public on this site, no email required. Start there, and book the Review when your number is big enough to be worth two weeks of measurement — the price will not have moved.
If your question is “can you guarantee more leads”, the answer is no, and we are the wrong firm.
Most of these answers end the same way: get your own number first. The Leak Calculator takes about ninety seconds, free, no email.
The next step
20 minutes, your numbers, no pitch. If Lumina is not the right answer for where you are, we will say so on the call.