The six systems
Six places money leaves. Six systems that stop it.
01
Revenue recovery
Calling back the people who already contacted you
A system that answers every new inquiry within minutes, chases every open quote until it closes or the person says no, and re-contacts customers who went quiet — before they buy from someone else.
What you get
- Your database segmented: active, at risk, lapsed, inquired-but-never-bought
- Reactivation sequences written in your voice, running in your own CRM
- An instant response to every new inquiry, and a recall cadence so recovered customers don’t lapse again
- A dashboard showing what actually came back
Honest prerequisite: Needs an existing customer database and CRM access. You approve every message before anything is sent in your name — and anyone who replies is pulled out of the sequence automatically. Nobody gets a robot follow-up after a human conversation.
02
Client communication
Confirmations, reminders, follow-ups
Every message a client should get — confirmation, instructions, reminder, follow-up — sent automatically, on time, in your voice. Your client experience is only as good as your busiest day allows.
What you get
- The full client journey mapped, with the gaps marked
- An instant-response layer for new inquiries and a missed-call text-back
- Multi-touch reminders with an easy reschedule, and post-visit follow-up flows
- A message library you own and can edit
Honest prerequisite: Needs a booking system or CRM already in use, and three to four hours of your time in week one — we write in your voice, so we need your voice.
03
Operations
Process, handoffs, and the automation of repetitive work
Your business runs on habits, not process. Things get done — but differently every time, and quality depends on who is in that day. We document how work actually moves — intake, delivery, follow-up, payment — and fix the two or three places it stalls, instead of a laundry list of forty improvements.
What you get
- Written, tested procedures for your highest-frequency workflows
- A decision matrix for what escalates to you and what does not
- Your top repetitive workflows automated
- An onboarding playbook for the next hire
Honest prerequisite: Needs a team of two or more doing client-facing work, and a completed The Revenue Review — a solo operator does not need this yet.
04
Reviews and referrals
The ask nobody was making
Your best client hasn’t told anyone about you — not because they don’t want to, but because no one asked. A timed ask, sent to the right client at the right moment — with a private channel for the unhappy ones, so you hear it first.
What you get
- An automated post-visit satisfaction check, with one-tap routing of happy clients to your review page
- Response templates for positive, neutral and negative reviews
- A referral ask framed as appreciation, not promotion — with attribution in your CRM
- A testimonial-capture process with permission levels
Honest prerequisite: The service itself has to be good — reviews reflect the real experience, and we will say so on the call if the problem is delivery, not visibility.
05
New-client systems
Referrals, partnerships, reactivation
Growth needs a system — not a campaign, not a hustle phase. Once the leaks are fixed: referral activation, local partnership outreach, and database reactivation, each measured by source.
What you get
- An acquisition audit: where customers actually come from, and cost per customer by channel
- A live referral system
- A vetted list of local partner businesses, with outreach scripts and a value exchange that gives them a reason to send you work
- A reactivation campaign into your lapsed list, and a dashboard by source
Honest prerequisite: This is not ad management — if you want someone to run your ads, we are the wrong firm. Operations must be stable enough to handle new volume, and you need a real database (roughly 200+ contacts) to work with.
06
Numbers and alerts
The owner’s dashboard
If the only time you know what’s happening in your business is when something goes wrong, you don’t have intelligence. You have hindsight. The eight to twelve numbers that actually predict your revenue, on one screen, fed automatically — with an alert when one crosses a threshold, before the month closes.
What you get
- Your core metrics defined and baselined, on a live dashboard
- Threshold alerts: no-show rate, response time, weekly revenue against forecast, inactive-customer count
- An automated Monday-morning summary, in plain language, of what moved and why
- A profitability breakdown by service line
Honest prerequisite: The data has to exist — if there is no CRM or booking system in active use, there is nothing to connect, and we will tell you to fix that first.
The framework that decides which of the six you need first is published in full, free — the Operating Scorecard. No email required.