Driver acquisition & marketing
A steady, predictable flow of drivers
Where it breaksAd spend with no line from the click to a hired driver — and an idle truck still has a payment.
Our approachResearch comes first: the driver market in the fleet’s lanes, competing carriers’ offers, and what owner-operators and company drivers each weigh — pay model, home time, equipment, freight, how they are treated. From it come the fleet’s offer and positioning.
Then campaigns on the channels the research points to — Meta, Google or others — with ad creative, landing pages and lead forms that qualify each audience: CDL class, experience and record for company drivers; equipment, truck year and lease terms for owner-operators. Ad budgets are paid to the platforms and stay separate from our fees.
What we can implement
- Driver-market research
- Personas
- Offer and positioning
- Campaigns and creative
- Landing pages and lead forms
Business value. A seated truck earns; an idle one still carries its payment, insurance and parking. Spend moves to the channels that bring drivers who stay. The owner stops guessing which ads bring drivers who stay.
What we measure, where the data existsAd spend and cost per lead · Cost per qualified applicant, completed application, approved, onboarded and activated driver · Conversion between stages · Lead response time · Candidate drop-off · Retention at 30, 60 and 90 days