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Trucking company audit Good drivers apply to several carriers at once. The slowest call loses them.

We build what runs behind a fleet: a steady flow of qualified owner-operators and drivers, onboarding without the chase, and safety, dispatch and settlements that run without the owner on the phone.

Built by a team that has run its own trucking company for seven years — five of them on Amazon Relay.

Fixed fee
$4,500
Length
Two weeks
Access to records
Read-only

20–100 trucks · Implementation is scoped and priced separately.

$4,500 fixed for the two-week Review. Implementation is scoped and priced separately.

+1 (202) 600-6027Mon–Fri, 9 a.m.–6 p.m. ET · A real person answers or calls you back the same business day.

A driver application sent to three carriers: the first calls within minutes and signs the driver, the second calls on Monday, too late, and the third never calls.

Where it leaks

From the first ad to the second year: where drivers and money fall off.

Each step costs money twice: once in the lead, the load or the hour, and again in the driver who leaves.

  1. 01 · The ad

    The ads run. The right drivers don’t come.

    Targeted traffic brings applicants without the experience, the equipment or the record the fleet needs — or too few of them. Nobody can say what one hired driver cost.

  2. 02 · The desk

    Interested drivers slip through a busy desk.

    Leads land in three inboxes, calls go out when someone has a minute, and the follow-up belongs to nobody. A good driver has applied elsewhere too; the first professional call wins.

  3. 03 · Onboarding

    Paperwork outlasts the driver’s patience.

    MVR, PSP, the Clearinghouse query, the drug test, the medical card, orientation — chased by phone and email. The driver waits, and another carrier calls.

  4. 04 · First weeks

    The gross isn’t the gross that was promised.

    Expectations set on the first call meet the first settlement. Rates, miles and the dispatcher’s tone decide whether an owner-operator stays past week two.

  5. 05 · Dispatch

    Loads planned on a guess.

    Loads booked without fuel price, weight, terrain and the hours left on the clock. Drivers run late and angry, broker scorecards slide, and rushing to make up time ends in violations on the CSA record.

  6. 06 · Settlement

    A wrong statement costs more than the money.

    When the weekly statement arrives late, or needs a second correction, trust in the whole company leaves with it.

  • Around it all · The team

    Everyone’s job is nobody’s job.

    Recruiting, safety, dispatch and accounting each hold a piece. Answers wait, responsibilities blur, and the human factor fills the gaps.

  • Around it all · The owner

    Every gap rings one phone.

    The owner dispatches at night, calls the factor, calms owner-operators and checks every statement — instead of growing the company.

From seven years of running our own fleet, and from public owner forums and trade press — not from clients.

The goal is the opposite of all of it: every step is somebody’s job, and the owner’s week goes back to growth.

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Our own fleet

We don’t advise on trucking from the outside.

running our own trucking company
7 yearsrunning our own trucking company
on Amazon Relay, our main freight
5 yearson Amazon Relay, our main freight
Our model
Owner-operatorsThe model we run ourselves. We build for company drivers just as well.

Lumina is a consulting team that also runs a trucking company. Amazon Relay is our main freight, alongside dry van, reefer and flatbed spot loads and car hauling, for C.H. Robinson and other top brokers, USPS and FedEx.

Recruiting owner-operators, onboarding them, keeping the safety record clean, planning loads and paying settlements every week is our own routine. Every part of the system below starts from it.

  • Amazon Relay
  • Dry van
  • Reefer
  • Flatbed
  • Spot loads
  • Car hauling

The system

Eight parts of a trucking company, built to its own process.

They run as one chain: the driver an ad brings in becomes the truck that is seated, the load that is booked and the settlement that keeps the driver. That is why driver marketing sits here as part of operations, not as a separate ad service. Each part can be built on its own, fully or in part, in the order the numbers justify.

  1. 01Driver acquisition & marketing
  2. 02Recruiting & CRM
  3. 03Driver onboarding
  4. 04Safety & compliance
  5. 05Dispatch & load profitability
  6. 06Fleet & maintenance
  7. 07Accounting & settlements
  8. 08Operations management & analytics

Driver acquisition & marketing

A steady, predictable flow of drivers

Where it breaksAd spend with no line from the click to a hired driver — and an idle truck still has a payment.

Our approachResearch comes first: the driver market in the fleet’s lanes, competing carriers’ offers, and what owner-operators and company drivers each weigh — pay model, home time, equipment, freight, how they are treated. From it come the fleet’s offer and positioning.

Then campaigns on the channels the research points to — Meta, Google or others — with ad creative, landing pages and lead forms that qualify each audience: CDL class, experience and record for company drivers; equipment, truck year and lease terms for owner-operators. Ad budgets are paid to the platforms and stay separate from our fees.

What we can implement

  • Driver-market research
  • Personas
  • Offer and positioning
  • Campaigns and creative
  • Landing pages and lead forms

Business value. A seated truck earns; an idle one still carries its payment, insurance and parking. Spend moves to the channels that bring drivers who stay. The owner stops guessing which ads bring drivers who stay.

What we measure, where the data existsAd spend and cost per lead · Cost per qualified applicant, completed application, approved, onboarded and activated driver · Conversion between stages · Lead response time · Candidate drop-off · Retention at 30, 60 and 90 days

Recruiting & CRM

Every lead answered first

Where it breaksLeads waiting in inboxes, calls made when someone has a minute.

Our approachA recruiting CRM, turnkey: every lead assigned to a recruiter within minutes, a call-and-text cadence until someone answers, appointment scheduling, scripts built from the fleet’s own calls, training and weekly call reviews for recruiters, and an AI voice assistant that answers after hours and books the callback. A person makes every hiring decision.

What we can implement

  • Turnkey CRM
  • Automatic lead assignment
  • Scripts and training
  • AI-assisted calls

Business value. Leads already paid for become applications instead of going to the faster carrier. The owner stops wondering who called whom, and when.

What we measure, where the data existsLead response time · Contact and appointment rates · Application completion rate · Follow-ups done on schedule

Driver onboarding

Application to dispatch-ready, without the chase

Where it breaksDocuments chased one by one while the driver waits.

Our approachAn onboarding app built to the fleet’s own process: one screen per driver with every step, its owner and its deadline — application, MVR, PSP with the driver’s consent, the Clearinghouse query, drug test, medical card, orientation — the DQ-file checklist built in, and documents uploaded from the driver’s phone. It replaces an older applicant platform where that platform is the bottleneck.

What we can implement

  • Custom onboarding app
  • DQ-file checklist
  • Documents from the phone

Business value. Fewer qualified drivers lost between yes and the first load, and a DQ file complete from day one. The owner stops chasing paperwork by phone.

What we measure, where the data existsDays from application to dispatch-ready · Drop-off during onboarding · First load within the planned date

Safety & compliance

A safety desk that sees ahead

Where it breaksPercentiles checked after the damage, inspections never reviewed.

Our approachAnalytics on the fleet’s FMCSA and SAFER data and its ELD records: new inspections and violations reviewed as they post, BASIC percentiles tracked with each monthly SMS update, DataQs requests prepared with the evidence where a record looks incorrect, every expiration flagged ahead of time, and a scorecard for every driver. The routine runs on its own; the safety manager decides and signs.

What we can implement

  • FMCSA and SAFER analytics
  • Inspection review
  • DataQs preparation
  • Expirations
  • Driver scorecards

Business value. Problems found while they can still be fixed, before they show in the record brokers, insurers and drivers look at. The owner stops hearing about a percentile at the audit.

What we measure, where the data existsBASIC percentiles by month · Violations per inspection · Out-of-service rate · Expirations caught early

Dispatch & load profitability

Loads that pay what they promise

Where it breaksLoads judged by the rate per mile, before deadhead, fuel and hours are counted.

Our approachA load-profitability calculator: gross revenue, rate per loaded and per total mile with deadhead, estimated fuel cost from the fuel price, truck and load weight and terrain, and hours of service — set against the owner-operator’s or the fleet’s own costs.

Drivers set filters for the freight they want and see estimated earnings before they accept. The system shortlists loads, makes the first offer and counters within limits the owner sets and within each load board’s and broker’s rules; the dispatcher or the driver confirms every booking. Proven owner-operators can book themselves under a scoring model.

What we can implement

  • Load-profitability calculator
  • Load matching
  • Offers within owner-set limits
  • Driver scoring
  • Self-dispatch

Business value. Loads booked on estimated profit rather than the rate alone, and owner-operators who can see why a load pays. The owner stops settling arguments about a load that didn’t pay.

What we measure, where the data existsRevenue per total mile · Deadhead percentage · Estimated vs actual load margin · On-time pickups and deliveries

Fleet & maintenance

Trucks on the road, not in the shop

Where it breaksMaintenance kept by memory, breakdowns found on the shoulder.

Our approachPreventive maintenance by miles and engine hours, the repair history of every unit, and dispatcher tools that show which truck is due before it is booked.

What we can implement

  • PM schedules
  • Unit history
  • Dispatcher tools

Business value. Planned shop time instead of road calls, and loads booked on trucks that are ready for them. The owner stops learning about a breakdown from a broker.

What we measure, where the data existsPM completed on time · Road calls per unit · Days out of service

Accounting & settlements

Settlements on time, right the first time

Where it breaksStatements built by hand, sent late or wrong, factoring never matched.

Our approachAutomated accounting: weekly owner-operator settlements calculated from loads, fuel deductions and chargebacks, with a receipt behind every deduction, sent and paid on schedule; the factoring packet out the day the POD arrives, with advances, fees and reserves matched to every invoice; and the year-end package ready for the fleet’s accountant — 1099s, IFTA records and Form 2290 (HVUT).

What we can implement

  • Automated settlements
  • Payouts
  • Factoring reconciliation
  • Year-end package

Business value. Owner-operators paid correctly and on time — the trust that keeps them — and cash from every POD sooner. The owner stops checking every statement before it goes out.

What we measure, where the data existsSettlements out on time · Corrections per settlement · Days from POD to invoice

Operations management & analytics

A company that runs without the owner on the phone

Where it breaksEvery gap routes to one phone.

Our approachDashboards with the numbers that matter, one weekly view across the seven areas, and alerts that flag a bottleneck before it costs money and show which process needs adjusting next. Custom apps and integrations where ready-made tools don’t fit. The owner’s time goes to strategy: scaling the fleet, or building the next business.

What we can implement

  • Dashboards
  • Bottleneck alerts
  • Custom apps and integrations
  • Strategy

Business value. Decisions made from one set of numbers, and the owner’s time freed for growth. The owner stops running the company from the phone.

What we measure, where the data existsSeated trucks · Revenue and margin per truck · Owner hours spent on daily operations

Nothing is sold as a package. Each part is scoped and priced after the two weeks below, on the fleet’s own numbers.

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How we start

Two weeks inside the company. Then a plan with prices on it.

  1. Day 0

    A free 20-minute call

    Fit, not yet, or not us. If it fits, we agree in writing which areas the two weeks cover. No deck, no payment.

  2. Days 1–14

    Our analysts work inside the company

    Business analysts and financial consultants talk to everyone who makes decisions and read the records, read-only. Nothing is switched off, and nobody stops working.

    • The owner
    • Recruiting
    • Safety
    • Dispatch
    • Accounting
  3. Day 14

    The findings and the plan

    Where the fleet loses money, with a monthly dollar figure wherever the records support one and a labeled estimate where they don’t. Then what to change, how, why, the estimated budget and timeline, in order.

    What gets a dollar figure

    • Cost per lead and cost per hired driver by ad and source, and how many leads never met the fleet’s requirements

    • Leads that waited more than an hour for the first call, and how many of them never became a hire

    • Days from application to dispatch-ready, step by step, and the drivers lost in between

    • Trucks without a seated driver, week by week, and what each idle week costs

    • Inspection violations never challenged, and expirations caught late

    • Detention earned at the dock — ELD arrival and departure times past the free time on the rate con — and how much of it reached an invoice

    • Delivered loads waiting on BOLs and signed PODs, short-pays posted as paid, and settlements and factoring statements never matched to invoices

Path one

Do it in-house, or with another provider

The report is the fleet’s to keep, written so the team — or anyone the owner hires — can act on it without us.

Path two

Or we build it

A fixed offer for the parts the numbers justify. Our team does the work; the owner approves, and nothing else lands on the owner’s desk.

Before any build starts, in writing

  • The task, the solution and the scope of work
  • The expected result and how it will be accepted
  • The timeline and the full agreed price
  • The order of work, and support terms if any

Nothing starts without the owner’s approval. Ad budgets, software licenses and subscriptions are shown apart from our fees. Measuring and tuning after launch is a separate agreement, never a required subscription.

$2,250 to begin, the balance when the report arrives. The fee does not change with what the Review finds, and the written report is yours to keep.

Free · two taps · no email

Not ready to talk? Check one hand-off yourself.

Three questions, from your own records

  1. Of last month’s driver leads, how many got a first call within an hour — and how many reached dispatch-ready?

  2. How many hours past free time did the ELD record at shippers and receivers last quarter, and how many of those hours appear on an invoice?

  3. Of last week’s delivered loads, how many were invoiced — or sent to the factor — the same day the POD came in?

If an answer takes digging, note where the record lives. That is where the work starts.

Free self-check · two taps · no email

Hand-off 4 of 6 · Delivery → Invoice

How many days pass, typically, between a load delivering and its invoice going out — to the customer or the factor?

Choose the answer that sounds like your fleet.

Answer it in the Self-Audit

Who runs it

Small on purpose. Senior on purpose.

A team with ten-plus years in strategic consulting and business-process automation. Before Lumina, our people built and ran revenue operations inside a Fortune 500 US financial institution.

Tamara Stepanyan, founder

No client case studies yet — we would rather tell you that than invent one.

Before you call

Questions fleet owners ask first.

You’re consultants. Do you actually know trucking?

We run our own trucking company — seven years now, on an owner-operator model. Amazon Relay has been our main freight for five of them, alongside dry van, reefer and flatbed spot loads and car hauling, for C.H. Robinson and other top brokers, USPS and FedEx. Recruiting, onboarding, safety, dispatch and settlements are our own weekly routine. What we do not have yet is a published trucking client, and we would rather say so than invent one.

You run a fleet too. Will you recruit our drivers or use our data?

No, and it is in writing: we never recruit a client’s drivers or owner-operators, and a client’s data never touches our own fleet. Everything runs under an NDA, signed before anyone opens a record.

Can you bring us drivers?

Driver and owner-operator acquisition is the one area where we run campaigns ourselves, because we recruit for our own fleet. It starts with research — the driver market in the fleet’s lanes, competing offers, who the fleet wants — then campaigns on the channels that research points to, with landing pages and lead forms that qualify, a CRM that assigns every lead within minutes, and recruiters trained on the fleet’s own calls. Ad budgets are paid to the platforms and stay separate from our fees. Cost per lead through cost per onboarded driver is reported every week. Nobody can honestly promise a number of drivers before the ads run with the fleet’s own pay, lanes and equipment, so we do not.

We already have an applicant platform and a TMS. Do we start over?

No. The Review reads what the fleet runs first. Where a tool works, we build around it. Where it is the bottleneck — applications that stall, onboarding steps chased by phone — we build a custom app for that part of the process and connect it to the rest.

Will owner-operators really book their own loads in an app?

Only the ones who want to, and only when the owner switches it on. Self-dispatch is for proven owner-operators who like to choose their freight; everyone else keeps a dispatcher, who now sees the estimated profit of every load — after deadhead and fuel — before booking it. Offers stay within limits the owner sets and within each load board’s and broker’s rules, and a person confirms every booking.

Will a system replace our safety manager?

It takes the routine off the desk: new inspections reviewed as they post, BASIC percentiles tracked with each monthly SMS update, DataQs requests prepared with the evidence where a record looks incorrect, every expiration flagged ahead of time. The judgment stays with a person. No one can promise a percentile or a successful DataQs request; what changes is that nothing is found out late.

Is implementation included in the $4,500?

No. The two-week Review is a fixed $4,500 engagement, and implementation is not part of it. Any system, campaign, integration or automation the report recommends is scoped, priced and approved separately — with the task, the scope, acceptance criteria, the timeline and the full price in writing before work starts. The fleet can implement with us, with its own team or with another provider, and can stop with the report.

Truckload margins are thin. How does a $4,500 fee make sense?

The thin margin is real, and it is why the fee is fixed and printed, and why the first steps carry no charge — the two-tap check on this page, then the 20-minute call, where a fleet too small for the arithmetic is told so. Any decision afterward is arithmetic on the fleet’s own numbers. No outcome is promised.

We factor every load. Isn’t cash flow already handled?

Factoring buys speed on an invoice once it exists. It does not send the invoice sooner, bill the detention, dispute the short-pay or match the advances, fees and reserves to each load. Those are the jobs the back-office block automates, along with the weekly owner-operator settlements and the year-end package for the accountant. Whether to keep factoring stays the owner’s decision; the Review only puts numbers next to it.

Dispatch and billing are slammed, and our rates and customer list are confidential. How does this work?

The Review runs on read-only access, under a confidentiality agreement, with de-identified exports wherever the question allows. Nobody comes off the board and nothing is switched off. Lumina never contacts shippers, brokers, drivers or the factor, and the written report belongs to the owner. A busy month is the right month to measure — a quiet one flatters every number.

In depth

The long version, for an owner who wants the detail.

Delivered, billed, paid: three dates, three owners

In a fleet, a load crosses three finish lines. The TMS status, backed by the ELD and GPS record, says delivered. QuickBooks, or the factor’s portal, says billed. The remittance says paid. The money waits in the gaps between them: the packet missing one document, the accessorial missing its proof, the deduction nobody questioned.

None of it shows up as a loss on the P&L: a late invoice still gets paid, and detention never billed was never booked. The Review reads the three dates side by side, load by load, and counts what sits between them.

Why detention is where the money waits

Detention — the hours a truck waits past the free time at a shipper or receiver — costs the fleet driver time and equipment time whether or not anyone bills it. It reaches revenue only when it reaches an invoice, with the times that support it.

Getting detention paid starts inside the fleet, with proof. A detention charge that carries arrival and departure times against the free time on the rate con is harder to dispute than one that rests on a driver’s text. The ELD logs the time and location of each duty-status change, and many telematics platforms add GPS arrival and departure at a facility; the Review counts how many of those hours reached a billing line. Hours are only half of it. Many rate confirmations attach conditions to detention — notice to the broker before free time runs out, an on-time arrival for the appointment, a signed out-time — so the Review reads each rate con’s terms next to the recorded hours, and counts separately the hours lost to a missed condition and the hours that met every condition and still never reached an invoice.

When a broker sits between the fleet and the shipper, there is a paper trail on that side too. Federal rule 49 CFR 371.3 requires a broker to keep a record of each brokered transaction for three years, including the compensation the broker received and the freight charges it collected, and gives each party to the transaction the right to review it. The Federal Motor Carrier Safety Administration noted in its 2024 proposed rule on broker transparency that contracts between brokers and motor carriers frequently contain waivers of that right. Whether the fleet’s contracts keep the right, and whether to use it, is the owner’s call, with counsel. Not legal advice.

Why a few days matter on a thin margin

Truckload operating margins are thin. Fuel, payroll and settlements go out on their own schedule, whatever the invoice date, so every day an invoice waits is a day the fleet finances its customer.

Lane reports carry the same trap. Revenue per loaded mile flatters a lane that needs a long deadhead to reach it. A lane that looks strong per loaded mile can run negative once deadhead, dwell and days-to-pay are counted, and on a thin margin one such lane can absorb the profit of several good ones.

A check to run this week, free

Export last week’s delivered loads from the TMS or the dispatch sheet. Next to each load, write two dates: delivered (the TMS status or the ELD) and invoiced (the QuickBooks invoice date, or the day it went to the factor). One week takes about 30 to 60 minutes (an estimate).

A blank invoice date on a delivered load is finished work sitting unbilled today. A gap of several days is fuel and payroll carried for a customer. If the delivered date itself cannot be found, no record owns the moment the load was done, and that is the first finding.

The fix that costs nothing is a name, not a hire: one person already in the building owns “delivered → invoiced.” At a fixed time every afternoon, that person pulls every load that delivered that day and either sends the invoice or writes on the load the one missing document and who is getting it. Detention, lumper and TONU go on the same invoice as the line haul, or get a written reason, before the load is closed.

The outside numbers, each with its source
Sources

The next step

Tell us where the fleet stalls. We’ll tell you if we can help.

  1. Send the form beside this. A person reads it, not a bot or a ticket queue. We call you back the same business day.
  2. 20-minute call: fit, not yet, or not us.
  3. If it fits: the Revenue Review, $4,500 flat, two weeks.

+1 (202) 600-6027Mon–Fri, 9 a.m.–6 p.m. ET · A real person answers or calls you back the same business day.

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