How Much Does a Roofing Business Coach Cost? Prices From the Coaches’ Own Pages

Twelve months at list price, before travel and the crew’s hours

Arithmetic from the printed prices, not quotes. Each line is a year at list price, or the stated term where a plan sets one; travel, events and anyone’s time come on top.

• Roofing School: $2,364 a year on the $197 plan, $11,964 on the $997 plan with weekly one-on-one calls, and $9,988 for the four-month rebrand.
• Bradley Gardner Consulting’s mastermind: $2,400 a year.
• The Roofer Coach: $5,940 a year.
• Starfish Coaching: $3,200 per 10-session block; two blocks come to $6,400, against $8,000 for 20 single sessions at $400.
• Roofing Business University: $10,788 a year on the coaching program; Platinum likely from $25,000, by its own estimate.
• Breakthrough Academy: $29,688 for the Blueprint plus the first year on the $1,999 tier, and $77,664 if that tier runs the full three years.
• Profitability Partners: $48,000 to $84,000 a year across the range it gives for most engagements.

Two questions particular to roofing change those totals. The first is the season: if a company’s volume drops in winter or jumps after a hailstorm, ask whether the plan can pause, because a monthly fee runs through both. Roofing School and The Roofer Coach say theirs can be canceled anytime. Breakthrough’s home page says its Member Agreement recommends 12 months and allows leaving on a month’s notice; get that term in the signed agreement. The second is whose hours the plan uses: a sales program pulls reps off doors and roofs for calls, and a monthly finance review needs the bookkeeper in the room. Price those hours with the fee.

What moves a quote: retail jobs, insurance claims and commercial bids

The kind of roofing moves it first. Retail work runs one paper trail per job: estimate, signed contract, deposit, material order, final invoice. Insurance restoration adds the carrier’s estimate and the supplement log, the first check for actual cash value, the certificate of completion a carrier may require before releasing held depreciation, the deductible receipt, and two-party checks that pass through a mortgage company’s loss-draft department. Commercial work brings bids, change orders, lien waivers and retainage. A roofing business consultant asked to read two of those streams has a bigger job than one asked to read one.

The number of reps matters when the coaching is done one person at a time: coaching eight retail reps through a kitchen-table close takes more hours than coaching two. It barely moves it where the work is per process, since closing out a finished roof takes the same steps at three crews as at ten.

Then the records. If the roofing CRM (AccuLynx, JobNimbus or another), the photo app, supplier statements and QuickBooks all export in an afternoon, the job is cheaper than one where jobs live on a whiteboard and somebody has to rebuild them first. Ride-alongs and office visits add travel to the bill.

Deductibles, adjusting and supplements: lines a roofing sales coach must not cross

Roofing sales coaching can run into insurance law, because in some states the pitch to a homeowner with storm damage is regulated directly.

Florida Statutes section 489.147 lists as prohibited a contractor’s offer to a residential property owner of a rebate, gift card, cash, a waived deductible or anything else of value for letting the contractor inspect the roof or for filing a roof claim; without a public adjuster license, the contractor also may not interpret policy provisions, advise the insured on coverage or adjust the claim. The Texas Department of Insurance says it is illegal in Texas for a contractor to offer to waive, rebate or absorb a deductible, and that a roofer may not act as a public adjuster on a claim for a job it is also doing. Other states set their own rules. Not legal advice.

• A door-knocking or inspection script with a gift card, a “we’ll cover your deductible” line or any other incentive tied to the inspection or the claim.
• Training that has reps tell a homeowner what the policy covers, or speak to the carrier on the homeowner’s behalf, where state law reserves that work for licensed public adjusters.
• Supplements sold as extra margin rather than as documentation: a supplement is a request backed by photos, measurements and line items, written by the company’s estimator or a supplement service.
• Results from one storm season, or one hail-heavy market, quoted as if they predicted another company’s year.

The questions that apply to any outside help, such as scope, the total price over the term, exit terms and what happens if nothing worth fixing turns up, are in the guide to choosing an operations consultant; the list above keeps only what is particular to roofing.

When a roofing company should hire no coach

Some gaps need a person’s name, not a program. If finished roofs sit with no certificate of completion sent because that step belongs to nobody, the fix is one named owner and a weekly list. And when this week’s payroll is in question, a monthly membership is the wrong purchase; what the company needs is a decision within days.

Other problems belong to other trades. Reps who cannot take an inspection appointment through to a signed contract need a sales trainer. What a carrier owes on a claim is between the homeowner and the carrier. Tax questions and the year-end close go to a CPA; contracts, liens and lien waivers go to an attorney.

A company already paying for a program should use it fully before adding another. A one-crew company where the owner still writes every estimate and invoice has no hand-off to lose yet. Our Review starts at roofing companies doing $1 million a year, and below that line the 20-minute call ends with that answer rather than a proposal. Before paying anyone, put the suspected gap through the Revenue Leak Calculator; a small monthly figure is a sound reason to spend the money on the roofs instead.

A records count next to a roofing coach

It is not coaching: the Revenue Review reads the CRM, the photo app, the supplement log and QuickBooks once, read-only, and counts each finished roof whose money still waits on a carrier, a mortgage company or a homeowner, ending in a written report with a ranked list of fixes. It trains no reps, writes no supplements and never contacts carriers or homeowners; the full scope, payment terms and NDA are set out on the Review page.